Soothe and Snooze
ZzzQUil
Brief:
Connect an audience of your choosing to a product or service from a global brand in a way that wasn't possible three years ago.
Art Director: Corinne Baker
ZZZquil, champion of sleep
If your baby is up in the middle of the night, so are you. And sometimes it takes a long time to get back to bed. So, ZzzQuill provides the Soothe and Snooze app to help you and your baby speak the same language, and put you both back to sleep.
ZzzQuil presents a sleep aid that doesn’t come in a bottle.
In 2019, a “novel cry language recognition algorithm” was proposed by researchers from Northern Illinois University and The College of New Jersey, that helps translate your baby’s everyday cries. Download the app and link to an Amazon Alexa placed near your baby’s crib as an advanced baby monitor.
how it works
When a cry is detected, it’s analyzed by the app and a notification is sent to your phone, with a recommendation why your baby is crying, and how to comfort them. ZzzQuill helps you soothe your baby to sleep as efficiently as possible, so you can get back to sleep too.